The Artist Routemap
Every industry that is successful becomes so via the implementation of system or processes that can be copied and used over and over again so success can be repeated over and over again.
The music industry has various systems, but the main system it built its success upon was one called artist development. This is the process of developing an artist’s or musicians talent in preparation to releasing them into the market, so they can be credible and talented performers that will create and sell large numbers of quality albums.
Other systems have come into play, one which I have named the kwik save system, where an artists talent was not the most important aspect, but the individual would look good and was given catchy pop songs to release. This system did produce success but on the whole this success would be short lived.
When you throw the internet into the mix, everything changes, the level of competition has shot through the roof. In days gone by artists that were picked for development were chosen from a select group, but with celebrity culture encouraging everyone to go for their 15 minutes , many more potential stars are showing their faces.
So how do we cope with this change?
We develop a new system to produce artists who can succeed in this new environment.
The Artist Routemap
The Artist Routemap is the artist development system created to deal with the demands of the modern music industry. It will give you the information and ability to craft yourself as the ultimate artist. It will enable you to create amazing attraction to your fans and the industry, giving you opportunities like never before.
How does it do this?
It does it by focussing on the areas that really matter. Artists get caught up in a lot of irrelevant stuff and ignore the key things the industry and fans look out for in their superstars. This isn’t just about singing and dance lessons and this isn’t just about being sexy, this is about identifying what people really want.
The Artist Routemap is based on a 3 step system that simplifies the process and will enable you to know exactly who you are and how to express it in a way that will attract the right attention and attract success. Most people think that this can be achieved by paying for marketing, but the truth is most marketers will tell you they have a nightmare with marketing artists because they haven’t spent time defining who they actually are!
The 3D’s
It couldn’t be more simple, you must complete 3 steps that will give you all that you need to become the ultimate star. The 3 steps in question are;
1. DEFINE
2. DEVELOP
3. DELIVER
Within each of these areas will be information necessary for you complete you journey to music stardom.
The first in a line of products based on this simple system is the Popstars Handbook available in 2012, soon to be followed by seminars, workshops and online courses. Stay tuned for more info, until then check out the blog for free articles on artist development and artist identity.
With the Artist Routemap you will:
- Learn exactly what the music industry is looking for
- Learn how to build a huge fan base
- Learn how to stand far above the crowd
- Know exactly where you fit in the industry
- Learn how to build your image
- Be able to be yourself, but a more successful you
- How to differentiate yourself from existing artists
- Generate attraction that will have the industry running to you
- Identify your X-Factor (it isn’t that “unknown thing stars have “as some have said)
- Learn what you should say to attract more fans
- Learn how to build a strong artist brand (it’s more than developing a logo)
- Learn what things are important and what is irrelevant in the business
- Learn the order you should build and reveal your product
- Save masses of time and money
- Develop absolute confidence in your product and ability
