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	<title>Music Business Consultant :: Trevor Fisher &#187; Blog</title>
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	<link>http://trevorfisher.com</link>
	<description>Inspiring Creative Minds</description>
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		<title>The Brits &#8211; Identity of an Industry</title>
		<link>http://trevorfisher.com/the-brits-identity-of-an-industry</link>
		<comments>http://trevorfisher.com/the-brits-identity-of-an-industry#comments</comments>
		<pubDate>Fri, 24 Feb 2012 10:39:28 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Adele]]></category>
		<category><![CDATA[Birt Awards]]></category>
		<category><![CDATA[Ed Sheeran]]></category>
		<category><![CDATA[Music industry]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=2348</guid>
		<description><![CDATA[Having watched the Brit Awards 2012 and all the build up surrounding the awards performances and nominees, a recurring theme was emerging; the authenticity of the artists nominated. Artists like Ed Sheeran and Adele seem to typify a rising trend of artists shunning the commercialised appearance of the industry for a more grounded, more dare [...]]]></description>
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		<item>
		<title>Get It Right In 2012</title>
		<link>http://trevorfisher.com/get-it-right-in-2012</link>
		<comments>http://trevorfisher.com/get-it-right-in-2012#comments</comments>
		<pubDate>Mon, 16 Jan 2012 10:15:41 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=2069</guid>
		<description><![CDATA[It&#8217;s the new year and many people are renewed in their determination to make a success of their music careers. There is genuine energy and focus, a take no prisoners attitude. For many unfortunately this renewed attitude is a waste of time. Energy and renewed focus is useless without knowledge and direction, which means those [...]]]></description>
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		<title>What&#8217;s Your Archetype?</title>
		<link>http://trevorfisher.com/whats-your-archetype</link>
		<comments>http://trevorfisher.com/whats-your-archetype#comments</comments>
		<pubDate>Wed, 31 Aug 2011 10:08:38 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Archetype]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[haagen Dazs]]></category>
		<category><![CDATA[handbook]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Lover]]></category>
		<category><![CDATA[pop star]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=935</guid>
		<description><![CDATA[Everyone is obsessed with building a brand nowadays, and they are right to be, but how is it done? The first step in building a strong brand is to have a strong identity, however this is easier said than done. Archetypes are a simple but powerful tool that can help you develop your artist identity and [...]]]></description>
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		<title>The Real Reason People Make it!</title>
		<link>http://trevorfisher.com/the-real-reason-people-make-it</link>
		<comments>http://trevorfisher.com/the-real-reason-people-make-it#comments</comments>
		<pubDate>Tue, 23 Aug 2011 08:42:51 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Obesession]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1898</guid>
		<description><![CDATA[Throughout my career in music I have met countless people looking for the silver bullet, the magic pill, that single thing that will change their fortunes and get them the success they so desire. Money, contacts, songs, what could it be? I have generally made a point of informing people that there are a number [...]]]></description>
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		<title>Has Rebecca Black Killed Radio?</title>
		<link>http://trevorfisher.com/has-rebecca-black-killed-radio</link>
		<comments>http://trevorfisher.com/has-rebecca-black-killed-radio#comments</comments>
		<pubDate>Tue, 19 Jul 2011 18:28:22 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Rebecca Black]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1838</guid>
		<description><![CDATA[&#8220;Has the so called worst song ever signalled the end of radio as we know it?&#8221; &#160; Every Friday afternoon like clockwork one of my Facebook friends posts a celebration of the end of the week by posting the Rebecca Black viral hit Friday. Seeing that most of our friends are R&#38;B, Soul, Hip Hop or Reggae listeners, this [...]]]></description>
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		<title>Not all Haters are Haters</title>
		<link>http://trevorfisher.com/not-all-haters-are-haters</link>
		<comments>http://trevorfisher.com/not-all-haters-are-haters#comments</comments>
		<pubDate>Fri, 15 Jul 2011 16:10:39 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Rant]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1819</guid>
		<description><![CDATA[Firstly I should warn you this is a slight rant,beware!! &#160; Recently I cannot listen to a new urban track without hearing the term &#8220;Hater&#8221;, it has now found its way into the mainstream and is become common place in chart hits. Growing up from the rap community it is used to describe people who [...]]]></description>
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		<title>Beiberphobia &#8211; Why the Hate?</title>
		<link>http://trevorfisher.com/beiberphobia-why-the-hate</link>
		<comments>http://trevorfisher.com/beiberphobia-why-the-hate#comments</comments>
		<pubDate>Thu, 14 Jul 2011 15:07:31 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Beiber]]></category>
		<category><![CDATA[beliebers]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[popstars]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1751</guid>
		<description><![CDATA[BEIBERPHOBIA &#8211; Intense fear that Justin Beiber or the Beliebers will take over the known world! &#160; Today I checked my twitter trends as I posted a couple of tweets regarding artist identity, branding and my usual advice for up and coming artists and potential pop stars. I saw that Justin Beiber was trending twice in the [...]]]></description>
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		<item>
		<title>Sex &amp; Music pt1</title>
		<link>http://trevorfisher.com/sex-music-pt1</link>
		<comments>http://trevorfisher.com/sex-music-pt1#comments</comments>
		<pubDate>Wed, 08 Jun 2011 15:46:08 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[artist development]]></category>
		<category><![CDATA[artist identity]]></category>
		<category><![CDATA[Madonna]]></category>
		<category><![CDATA[rihanna]]></category>
		<category><![CDATA[sex]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1506</guid>
		<description><![CDATA[SEX SELLS! We all know this, but after a conversation with a celebrity and pop star stylist something came to mind. If everyone is using sex to sell their product, who gets chosen? Sex is important to pretty much everybody. It is essential to the survival of the human race and if you are into physiology you will [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gaga Vs Adele &#8211; The Branding Argument</title>
		<link>http://trevorfisher.com/gaga-vs-adele-the-branding-argument</link>
		<comments>http://trevorfisher.com/gaga-vs-adele-the-branding-argument#comments</comments>
		<pubDate>Fri, 27 May 2011 09:00:25 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Adele]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[lady gaga]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1455</guid>
		<description><![CDATA[In the commercialised business of music, brand association and collaboration is every were. Brands and pop stars are working together with absolutely incredible sums of money passing from brand names to artists for a piece of their fans attention. The current ruler bar none in this arena is Lady Gaga with brands paying rediculous amounts to get [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Release</title>
		<link>http://trevorfisher.com/book-release</link>
		<comments>http://trevorfisher.com/book-release#comments</comments>
		<pubDate>Thu, 26 May 2011 16:00:54 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1404</guid>
		<description><![CDATA[For the last few months I have been putting the finishing touches on my first book &#8220;The Popstars Handbook&#8221; I have been cutting and shaving text, proofing, indexing and all that stuff I had no intention of doing ever in my life. It truly has been an interesting experience and finally now you can get [...]]]></description>
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