Keeping Sane in the Game
Why can’t I get a record deal?
Why is no one buying my music?
Why can’t I get and bookings?
Why can’t I write a hit?
Why, why, why?
It can be very frustrating and depressing for artists in the music game, you dedicate your life to your goal of music business success and forsake everything else but are you being repaid for your commitment? NO! Read more
X Factor, BGT, MBTM, AI, AGT!?!
It seems like there are a million new talent shows on TV and with the general music industry stance of they are killing real artists but continue to avoid signing anyone, could it be time for a new look at the format?
Are they really that bad? Read more
Marketed Mud
Are you marketed mud?
You may actually ask, what on earth is he talking about now?
Well marketed mud is what I call all the millions of artists that exist in the market who are just a mixture of stuff that fail to stand out. Read more
Not who you know?
Many people have quoted the famous saying
“It’s not what you know, it’s who you know”
Since the first time I heard this I thought, “that this can’t be true”. In some ways it is and in some ways it definitely isn’t. But in the world of business many will prove to you over and over again that this saying couldn’t be more true. I have to say I myself have managed to prove this saying to be true, but I hold firmly to the belief you have to know a little something too. Read more
Music Branding
Music branding has become more and more popular as a topic amongst not only the hierarchy of the music industry but the average artist and independent companies.Artists are slowly beginning to realise the power of their own name and how they can generate not only another revenue stream, but an even more significant financial return that dwarfs the return from their music career. Read more
Web is not the Answer!
What is this you say!! Of course it is, it is the answer to all independent musicians prayers. You can get your music to the world and all the labels around the world from your bedroom! Read more
Develop Your Performance Skills 2
In our last post we spoke about learning your material and being yourself which should be the first things you think about when performing. The next area we are focusing on is one of the most crucial things to any type of performer and is missing from many.
Developing Your Performance Skills pt 1
There are many things that are neccesary for an emerging artist, previously I have pointed out that to have a concept is essential and a USP (Unique selling point) helps no end. Now if you have good management or people behind you then you are very fortunate so work hard, but if you are doing this journey by your self it is hard to know what you should be doing and whether what you are already doing is correct, well after attending a few events an important area I feel I should highlight is performance.
Sales Strategy
In todays industries be it music or any other there is a heavy reliance on marketing, now when I began in the music industry I didn’t know the difference until as a matter of recording company practise, when an act is signed to a major label you are taken to meet the different teams that will be involved in your future success. Read more
Concept Development
CONCEPT DEVELOPMENT WHAT IS IT?
Definitions
Concept
1. A general notion or idea; conception.
2. An idea of something formed by mentally combining all its characteristics or particulars; a construct.
3. A directly conceived or intuited object of thought.