The Ruler Archetype

Welcome to the first case study of the archetypes, one of the best tools to build a music brand and greatly improve your chances of success in the music business. This series of free articles covering the 12 major archetypes or human personality types (developed by Dr Pearson from the work of Carl Jung founder of analytical psychology) these articles are to precede the release of the “The Popstars Handbook” due this summer. These archetypes are generally used in business and also personal development but I have adapted their use so artists and music entrepreneurs can use them to build success Read more