What’s Your Archetype?
Everyone is obsessed with building a brand nowadays, and they are right to be, but how is it done? The first step in building a strong brand is to have a strong identity, however this is easier said than done. Archetypes are a simple but powerful tool that can help you develop your artist identity and brand. Read more
The Sage Archetype
In this installment of the archetype series we will be focusing on The Sage, otherwise known as the wise man or the teacher/Guru. Music is one of the most effective methods of communication and has educated and raised awareness of marginalised issues to millions of people around the world. Sages have taught people about issues of inequality or how to deal with a broken heart, there have been many songs that have mentored or enlightened its listeners. Read more
The Hero Archetype
Welcome to the latest installment of the Archetype series. We have been looking at how archetypes are used to define an artists brand identity and how effective it is the attract your prospective fan base. We have covered quite a few of the archetypes, if this is your first introduction then I recommend you take a look at the series introduction so you can fully understand the relevance and benefits of archetypes to your artist brand and success. Read more
The Lover Archetype
This overview of The Archetype System features the Lover Archetype. Considering the amount of time you hear love mentioned in songs you would think that this is one of the most common of archetypes, but this is not necessarily so. Many artists use concepts that involve love but they are really not lovers. As I stated in my last article The Creator Archetype we all share various archetypes, even the darkest outlaw can share love with someone, but as a primary archetype he is an outlaw. Read more
The Creator Archetype
Welcome to this weeks overview of The Archetype System. For those who believe they do not need to define themselves as artists, please think again. We all know we are made up of many different aspects or archetypes, we have our lover side, our jester and when necessary your caregiver, but we are dealing with presenting products to a buying market and it is important that your market knows what they are buying. Read more
The Ordinary Guy
We are half way through our 12 archetype overview, I hope they have been enlightening. If this is your first it would be advisable to check out the introduction so you can understand how archetypes are relevant to your career and brand identity. Read more
The Innocent Archetype
Welcome to the latest installment in the archetype series. This one features the Innocent. Many have asked if there are only 12 Archetypes in this series how to you differentiate yourself from other artists. The Archetypes are the first stage of understanding your identity.To truly understand your archetype there are many levels and once you do understand you will as an artist still need to identify your unique selling point. Read more
The Jester Archetype
Welcome back to the world of The Archetypes. When using archetypes to build your brand identity, it is important to remember that in some part the archetype you use must reside in your personality.
Why?
Even if you are trying to deliver an important message, change the world or bring sunshine to someones life, you are still in a business, the sales business to be precise. There is a saying in the sales world that states; Read more
The Magician Archetype
We are on the third of the series and will be looking at The Magician on this article. Some people may wonder if this system is really as effective as being implied. I would say if you look at every day life we are governed by strong identities and personalities. Our leaders must stand for something and if you are unaware, pop stars are one of the many leaders we look to, consciously or unconsciously. They lead us in many areas such as fashion, social and political attitudes and in how to enjoy our lives. They plant the seeds that grow throughout our youth through to our adult life, be it Billy Piper’s ode to adolescent rebellion “Because We Want To” or John Lennon’s cry for peace in the song “Imagine”. Read more
The Outlaw Archetype
Welcome to the the Archetypes series once again, this is the second of 12 archetypes we will be covering. Archetypes are one of the most powerful tools in defining an artists identity. An artists identity is the building block every successful pop stars brand is built upon, you cannot have a successful sustainable brand without a strong identity.
This week we will be looking at one of the most popular of the archetypes The Outlaw. Read more
