Marketed Mud

Are you marketed mud?

You may actually ask, what on earth is he talking about now?

Well marketed mud is what I call all the millions of artists that exist in the market who are just a mixture of stuff that fail to stand out.

On Myspace alone it is said there are over 8 million bands and artists, with a number of them no doubt absolutely terrible, some average and some who are  really good, comparable to successful commercial artists.

Here’s the thing, with increased competition the importance on standing out of the crowd has become more and more important, in fact vital to your success.

Now first things first it is important to produce good quality music, if your music is bad, not recorded very well or you are not that talented, that rules you out quite quickly.

The major thing the majority artists think will take them out of the mud is marketing.

I disagree.

If you are an average artist who comes into some money to spend on  marketing, you could run the risk of becoming what I call marketed mud. The reason I say this is that the most important aspect to an artist in today’s industry who is trying to stand out, is who they are.

As I stated earlier mud is just a mixture of earth and water, both individual ingredients very important but mud not so much (unless you are in the beauty trade). If you have not defined who you are, if you have nothing specific you can be “known for” then you are mud my friend. If you invest in a marketing campaign without defining yourself as an artist you are marketed mud.

There is a saying that says, “The best things in life are free” and this is true about the world of music and artistry. It doesn’t cost much take a little time to think about who you are and what you have to offer, the benefits are potentially invaluable.

In business they state that the customer is not interested in the product, just what the product can do for them. In music I believe people are drawn to people who represent something and state it.

Who are you and what do you stand for?