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	<title>Music Business Consultant :: Trevor Fisher</title>
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	<link>http://trevorfisher.com</link>
	<description>Inspiring Creative Minds</description>
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		<title>Get It Right In 2012</title>
		<link>http://trevorfisher.com/get-it-right-in-2012</link>
		<comments>http://trevorfisher.com/get-it-right-in-2012#comments</comments>
		<pubDate>Mon, 16 Jan 2012 10:15:41 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=2069</guid>
		<description><![CDATA[It&#8217;s the new year and many people are renewed in their determination to make a success of their music careers. There is genuine energy and focus, a take no prisoners attitude. For many unfortunately this renewed attitude is a waste of time. Energy and renewed focus is useless without knowledge and direction, which means those [...]]]></description>
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		<title>What&#8217;s Your Archetype?</title>
		<link>http://trevorfisher.com/whats-your-archetype</link>
		<comments>http://trevorfisher.com/whats-your-archetype#comments</comments>
		<pubDate>Wed, 31 Aug 2011 10:08:38 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Archetype]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[haagen Dazs]]></category>
		<category><![CDATA[handbook]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Lover]]></category>
		<category><![CDATA[pop star]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=935</guid>
		<description><![CDATA[Everyone is obsessed with building a brand nowadays, and they are right to be, but how is it done? The first step in building a strong brand is to have a strong identity, however this is easier said than done. Archetypes are a simple but powerful tool that can help you develop your artist identity and [...]]]></description>
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		<title>The Sage Archetype</title>
		<link>http://trevorfisher.com/the-sage-archetype</link>
		<comments>http://trevorfisher.com/the-sage-archetype#comments</comments>
		<pubDate>Wed, 31 Aug 2011 09:07:25 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[archetypes]]></category>
		<category><![CDATA[Guru]]></category>
		<category><![CDATA[Hip Hop]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[KRS One]]></category>
		<category><![CDATA[Nas]]></category>
		<category><![CDATA[Sage]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1750</guid>
		<description><![CDATA[In this installment of the archetype series we will be focusing on The Sage, otherwise known as the wise man or the teacher/Guru. Music is one of the most effective methods of communication and has educated and raised awareness of marginalised issues to millions of people around the world. Sages have taught people about issues of inequality or [...]]]></description>
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		<title>The Real Reason People Make it!</title>
		<link>http://trevorfisher.com/the-real-reason-people-make-it</link>
		<comments>http://trevorfisher.com/the-real-reason-people-make-it#comments</comments>
		<pubDate>Tue, 23 Aug 2011 08:42:51 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Obesession]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1898</guid>
		<description><![CDATA[Throughout my career in music I have met countless people looking for the silver bullet, the magic pill, that single thing that will change their fortunes and get them the success they so desire. Money, contacts, songs, what could it be? I have generally made a point of informing people that there are a number [...]]]></description>
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		<title>Has Rebecca Black Killed Radio?</title>
		<link>http://trevorfisher.com/has-rebecca-black-killed-radio</link>
		<comments>http://trevorfisher.com/has-rebecca-black-killed-radio#comments</comments>
		<pubDate>Tue, 19 Jul 2011 18:28:22 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Rebecca Black]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1838</guid>
		<description><![CDATA[&#8220;Has the so called worst song ever signalled the end of radio as we know it?&#8221; &#160; Every Friday afternoon like clockwork one of my Facebook friends posts a celebration of the end of the week by posting the Rebecca Black viral hit Friday. Seeing that most of our friends are R&#38;B, Soul, Hip Hop or Reggae listeners, this [...]]]></description>
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		<title>Not all Haters are Haters</title>
		<link>http://trevorfisher.com/not-all-haters-are-haters</link>
		<comments>http://trevorfisher.com/not-all-haters-are-haters#comments</comments>
		<pubDate>Fri, 15 Jul 2011 16:10:39 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Rant]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1819</guid>
		<description><![CDATA[Firstly I should warn you this is a slight rant,beware!! &#160; Recently I cannot listen to a new urban track without hearing the term &#8220;Hater&#8221;, it has now found its way into the mainstream and is become common place in chart hits. Growing up from the rap community it is used to describe people who [...]]]></description>
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		<title>Beiberphobia &#8211; Why the Hate?</title>
		<link>http://trevorfisher.com/beiberphobia-why-the-hate</link>
		<comments>http://trevorfisher.com/beiberphobia-why-the-hate#comments</comments>
		<pubDate>Thu, 14 Jul 2011 15:07:31 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Beiber]]></category>
		<category><![CDATA[beliebers]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[popstars]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1751</guid>
		<description><![CDATA[BEIBERPHOBIA &#8211; Intense fear that Justin Beiber or the Beliebers will take over the known world! &#160; Today I checked my twitter trends as I posted a couple of tweets regarding artist identity, branding and my usual advice for up and coming artists and potential pop stars. I saw that Justin Beiber was trending twice in the [...]]]></description>
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		<item>
		<title>The Hero Archetype</title>
		<link>http://trevorfisher.com/the-hero-archetype</link>
		<comments>http://trevorfisher.com/the-hero-archetype#comments</comments>
		<pubDate>Mon, 11 Jul 2011 12:55:29 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[archetypes]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Enrique Iglesias]]></category>
		<category><![CDATA[Hero Song]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Mariah Carey]]></category>
		<category><![CDATA[pop star]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1688</guid>
		<description><![CDATA[Welcome to the latest installment of the Archetype series. We have been looking at how archetypes are used to define an artists brand identity and how effective it is the attract your prospective fan base. We have covered quite a few of the archetypes, if this is your first introduction then I recommend you take [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Arrived!</title>
		<link>http://trevorfisher.com/its-arrived</link>
		<comments>http://trevorfisher.com/its-arrived#comments</comments>
		<pubDate>Fri, 01 Jul 2011 12:59:59 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[News & Events]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1666</guid>
		<description><![CDATA[It&#8217;s finally arrived, The Popstars Handbook is now available for you to purchase in eBook format. You can buy your copy from the Amazon Kindle ebook store for $9.99 (£6.99 +VAT UK) for your kindle device, PC &#38; Mac, iPhone &#38; iPad &#38; Android phone. Apple iBooks, Barnes &#38; Noble versions and paperback to follow. For more information on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sex &amp; Music pt1</title>
		<link>http://trevorfisher.com/sex-music-pt1</link>
		<comments>http://trevorfisher.com/sex-music-pt1#comments</comments>
		<pubDate>Wed, 08 Jun 2011 15:46:08 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[artist development]]></category>
		<category><![CDATA[artist identity]]></category>
		<category><![CDATA[Madonna]]></category>
		<category><![CDATA[rihanna]]></category>
		<category><![CDATA[sex]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://trevorfisher.com/?p=1506</guid>
		<description><![CDATA[SEX SELLS! We all know this, but after a conversation with a celebrity and pop star stylist something came to mind. If everyone is using sex to sell their product, who gets chosen? Sex is important to pretty much everybody. It is essential to the survival of the human race and if you are into physiology you will [...]]]></description>
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		<slash:comments>1</slash:comments>
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