What is The Artist Routemap

So what’s the big idea?

Well we have all heard of artist development, the tried and tested formula used by all of the major labels and music makers to develop those of you who are rough diamonds. Those of you who pay attention to the world of the music industry realise there has been major shifts in the landscape over the last 10 years and the music industry is a very different place. So if the industry has changed, then obviously the formulas for success must change also.

Now just because the industry has changed doesn’t mean everything is now scrapped and we start from scratch. The main change in the industry has occurred with the introduction of one major factor, THE INTERNET.

What does this change really mean though?

Some believe it has opened the way for a massive free for all and everybody now can be successful. In some ways that is true but in others it isn’t. Let’s look at what affect the internet has had on the industry.

Now I have consulted with some of the best minds in the industry and professionals who have worked with music online from the very beginning. The fundamental change the internet has had on the music industry is in one area.

DELIVERY

Now when we speak about delivery we are not just speaking about the sale of the product (iTunes and the like) we are also talking about the delivery of the promotion for the artist. But the most important thing for an artist to remember is the area that hasn’t changed is the development of the artist.

There are many out there, in fact millions who now believe they can just put their music up on sites and social networks and because of the reach of the internet they can sell all over the world. You may be able to get your music around the world online, but will people find it interesting enough to buy over the multitudes of other acts in your area?

So the development of the artist is still top priority for all your rough diamonds out there.

The difference between the Routemap and standard Artist Development is?

Typically most who deliver the standard artist development model, concentrate on developing skills such as singing, dancing, musical instruments and industry knowledge such as understanding how record company departments work, publishing, marketing, sales etc. Now all of this is still important.

THE ARTIST ROUTEMAP offers the knowledge and skills development opportunities standard artist development programs offer and a whole lot more.

In todays market it takes more than just being a talented singer or performer to be a successful music star. The media has huge influence in the exposure and promotion of todays superstars and you need to stand out from the crowd to make a serious impression.

The Artist Routemap will help you identify exactly what it is about you that you can use outside of your music talent to stand out from the crowd. There is a lot of talk about the X Factor, the thing that all stars have that cannot be described. X Factor is not indefinable it is that thing that makes you a star, and since we firmly believe stars are not made they are grown The Artist Routemap will help you identify your X Factor.

Music is a sales industry and the best salespeople know their product inside out and are passionate about the opportunity they are offering you.

Most artists do not realise that THEY are the product!

Your CD’s, performances etc. are just ways people can experience YOU, the real product. But the truth is most artists do not realise who they are, they have ideas of what they would like to be musically. The most successful artists in the world have one thing in common.

The are true to themselves!

They don’t try to be anyone else, unfortunately many artist do exactly that. One of the main reasons they do this is that they are unaware of their nature, who they actually really are. This is another area where the Artist Routemap excels. The ability to direct the artist toward their true creative and artistic persona. Once the artist is in line with their true artistic self, they can sell and promote the real product with confidence and with ease.